SESSION TWO two days


  • Understand what marketing is
  • Explain the principles of marketing
  • Understand and explain the marketing concept
  • Explain the marketing process
  • Identify the current position of the organisation
  • Define where the organisation wants to be
  • Explain how to get the organisation to where it wants to be


  • Define direct selling
  • Define the attributes of an effective sales person
  • Define the typical Prana customer
  • Identify ways of making a good first impression
  • Improve selling techniques
  • Improve sales presentations
  • Handle objections
  • Sell features, advantages and benefits
  • Define essential sales skills
  • Create sales objectives