What do you believe the consumer is looking for?

I understand that our clients really do want us to guide them, and show them new ways to improve their skin health. It is our job to stay on the leading edge of what is out there. Just as we would expect our Surgeons to, before going ‘under’ on the operating table. In my experience, many Salon Owners are terrified of changing tack, but it is essential, especially in light of what your clients expect from you. There is too much marketing clutter in our industry, and she wants to be able to trust you to find the best thing for her. Debbie Wofendale